MailerLite vs ConvertKit (2021)
MailerLite and ConvertKit are two of the most popular email marketing software, and deservingly so. They are among the best in their field. And since both come with exactly similar features, it sometimes becomes confusing to choose one between them.
This article is an in-depth comparison of their primary features. After telling you the better option for each feature, we will finally conclude this article with one overall winner.
First of all, let’s go through an introduction of MailerLite and ConverKit.
MailerLite was started in 2010 by Ignas Rubežius of Lithuania. As of now, MailerLite has 1,211,675 users.
Nathan Barry founded ConvertKit in 2013 in the United States. Currently, they have a user base of more than 250,000.
1. MailerLite vs ConvertKit: Form & Page Builder
Almost all of the email marketing tools nowadays come with forms and landing page builders to help you capture leads. Although they are pretty basic and cannot replace specialized tools like Kartra, Unbounce, or Instapage, they can prove to be quite useful in case your goal is to create simple landing pages with few elements.
MailerLite has a pretty decent form and page builder. It’s easy to use and comes with a lot of great templates and elements.
Even though creating forms and pages in ConvertKit is quite easy, it doesn’t come with a lot of customizability. The templates are mostly related to lead capture and there are not enough elements for you to add.
Winner - MailerLite
It is much easier to use and there are far more options than ConvertKit.
2. MailerLite vs ConvertKit: Lead & Customer Management
Reaching the right person with the right message at the right time is the holy grail of marketing. And lead management is an integral part of deciding each of these. It helps you know which person is at what stage in your marketing funnel and what could be the right message and the right time to get in front of him.
Managing your subscribers, leads, and customers becomes easy with MailerLite. You can segment your audience, see past interactions and detailed analytics so you can avoid missing important follow-ups.
ConvertKit consists of some really advanced features for subscriber management that allow making interaction with your customers more personalized as a result of which your conversion rate rises.
Winner - ConvertKit
Although both the tools come with almost similar features, ConvertKit is a bit more advanced than MailerLite.
3. MailerLite vs ConvertKit: Campaigns and Automations
Email is one of the best ways to repeatedly get in front of your leads and to stay in touch with your customers. That is why the primary reason a business needs an email marketing solution is to send personalized emails in bulk and on automation which is also the main function of both these tools.
MailerLite is a complete solution with all the features required for setting up successful email campaigns and automations. Drag-and-drop email creator and Visual automation builder are the two stand-out tools.
ConvertKit currently does not provide a drag-and-drop email builder. But it does come with a Visual automation builder similar to MailerLite and enables you to create advanced automations with more triggers.
Winner - TIE
Even though ConvertKit doesn’t have the drag-and-drop email builder, it enables you to create more advanced automations. As a result, we can call it even.
4. MailerLite vs ConvertKit: Deliverability
Deliverability is one of the most important factors to consider while choosing an email marketing tool. If your email is not reaching the inbox, it has a far less chance of getting opened. And if your email is not getting opened, there’s absolutely no chance of getting a conversion.
Winner - ConvertKit
Not only us but a lot of online marketers have found ConvertKit’s deliverability to be higher than MailerLite before as well as after setting up SPF/DKIM records.
5. MailerLite vs ConvertKit: Pricing
With the competition increasing rapidly, most email marketing tools these days have started to provide a free version with a limit on the number of emails and subscribers. So does MailerLite and ConvertKit but their paid packages differ by a lot.
Winner - MailerLite
It is the clear winner since both tools provides exactly similar tools and limits but MailerLite does it at less than half the cost of ConvertKit.
MailerLite vs ConvertKit: Conclusion
This has been a tough battle but the winner has to be ConvertKit. MailerLite is a great tool available at a great price but ConverKit wins simply because of its higher deliverability and advanced features.
However, on the other hand, if you are a beginner and saving a handful of dollars every month matters for your business, then MailerLite is definitely the better choice for you. There’s no need to pay more than double for a few advanced features that you might not even need at current stage of your business.
At the end of the day, one’s preference also matters. You can read hundreds of reviews and comparisons but nobody knows your business and your requirements better than you. And since both tools provide a free version, you can sign up for each and see for yourself which one of them is a better fit for you.