Home » Kartra vs ClickFunnels (2021)

Kartra vs ClickFunnels (2021)

Last Modified by Madhav Goenka
Kartra vs Clickfunnels

ClickFunnels and Kartra are the two most popular tools for online marketing. So, marketers usually get confused when making a choice between them.

In this blog, we will compare every feature that these tools share in common and decide the winner in each. We will also list down the unique features of both of them and at the end, give you an overall champion.

But before that, let’s cover a short introduction to both these solutions.


ClickFunnels is perhaps the most famous software for building landing pages and sales funnels. Apart from that, it also provides other features like email marketing, membership sites, and affiliate management. The company was founded by Russell Brunson and Todd Dickerson in 2014.

Clickfunnels Homepage


Kartra is best known for its all-in-one ability. It is considered the most complete software as it provides a ton of features and eliminates the need to purchase and integrate multiple tools. Some of the features include page building, email marketing, lead management, membership sites, and support help desks. Kartra was launched by Mike Filsaime and Andy Jenkins in 2018.

Kartra Homepage

1.) ClickFunnels vs Kartra: Page Building

In the past few years, drag and drop page builders have replaced coding to become the most commonly used way of creating websites and landing pages. As a result, it has become one of the most sought out features in software solutions. It is one of ClickFunnels’ and Kartra’s primary functions.


Page building is the bread and butter of ClickFunnels. It is the feature that this company is known for. It has focused a lot on it and that is why it works really well.


The page builder is one of Kartra’s primary tools. It is well known for its ton of features and bug-free usage.

Both ClickFunnels and Kartra have a very intuitive user interface with ClickFunnels being slightly more easy to learn and use.

ClickFunnels Page Builder
ClickFunnels' Page Builder

You get hundreds of high-converting templates created by experts with Kartra as well as ClickFunnels. The only roadblock in the latter is that some of them are not free and you have to pay extra dollars to access them.

Apart from some minor differences, both the software solutions are quite similar in terms of these features with Kartra having a slight edge.

You can test 2 different versions of a page at a time with ClickFunnels whereas Kartra increases that limit to 4 and also provides some other unique features like Certainty Ratio – an advanced algorithm to help you know when the results of a campaign are definitive.

Kartra A/B Split Testing
Kartra A/B Testing

Sales funnels are nothing but a series of landing pages. ClickFunnels is one of the few tools that provide a visual step-by-step sales funnel builder. You can see the path/journey through which your visitors would go at one glance. Kartra does not provide this feature.

This is something that has revolutionized online marketing and Kartra is the only software as of now to provide this feature. It allows you to show different sections, elements, text, offers, etc. to different people based on their past behavior, interactions, and purchases on your website. You can guess how powerful this can be.


Kartra. Even though ClickFunnels is slightly easier to use and provides the visual funnel builder, Kartra adds similar value with the free templates and additional features. But Behavioral Adaptive Marketing gives it the winning edge

Clickfunnels vs Kartra - Page Building Testimonial

2.) ClickFunnels vs Kartra: Email Marketing

In recent research, it was found that nearly 9 out of every 10 marketers use email marketing. This defines how profitable it is. Kartra provides an email marketing tool with its every plan whereas in the case of ClickFunnels you will need to subscribe to their higher package to get this feature.


Known as Actionetics, ClickFunnels’ email marketing tool is not one of the company’s prime focuses and as a result, it is not much better than the average tools out there.


Along with page building, email marketing is another feature that Kartra puts a lot of focus on. That is why it is very good at it, even better than most specialized solutions.

Both tools have similar capabilities including drag and drop email builder, A/B Testing, etc. But Kartra does get a slight edge with more options that provide greater customizability and flexibility.

ClickFunnels Email Marketing
ClickFunnels Email Marketing

Everything in Kartra is interconnected which helps you create a detailed profile of your leads. You can tag and score them at a lot of different places which helps in personalizing your campaigns in a much better way.

Kartra is one of the few tools that provide the visual sequence builder. It helps you create powerful marketing funnels just by dragging, dropping, and configuring different triggers and events. Apart from that, you can create “IF and THEN”, “YES, and NO” automations as well. ClickFunnels also allows you to create sequences and automations and calls them “Follow-up funnels” but they are not as powerful as ones created in Kartra.

Kartra Visual Automation Builder
Kartra's Visual Sequence Builder

Deliverability is one of the most important factors in determining the success of an email marketing campaign. Kartra’s email deliverability is not only better than Actionetics but even better than most of the best tools available on the internet.


Kartra. The visual sequence builder, advanced automations, simpler and better lead management and higher deliverability makes Kartra a better choice.

Clickfunnels vs Kartra Email Marketing Testimonial

3.) ClickFunnels vs Kartra: Membership Sites

Membership sites are required by trainers, teachers, and coaches for delivering online courses and training programs. With the rise of the ed-tech industry, the demand for software programs that help in creating membership sites has been increasing rapidly and as a result, a lot of great tools have been developed. Kartra and ClickFunnels both allow their users to create membership sites but there’s a lot of difference.


Instead of adding it as a different feature altogether, Clickfunnels allows its users to create membership sites simply by creating membership funnels.


Membership Site creation is a feature that Kartra has moderately focused on. It is better than the average tools but not as good as specialized solutions like Teachable, Thinkific or Podia.

Kartra provides a lot more possibilities than ClickFunnels when it comes to building membership sites. You can create multiple membership tiers and even bundle your membership sites under one global portal so that your users are able to login with a single password to access all their courses.

Kartra Membership Site Builder
Kartra Membership Site Builder

With Kartra, you can choose to drip the content of your course over time instead of giving access to all lessons immediately and also track the progress of your students, neither of which can be done with ClickFunnels.


Kartra. Even though Kartra might be not as good as the specialized membership site solutions, it is way better than average tools like ClickFunnels.

Clickfunnels vs Kartra Membership Sites Testimonial
*CF - ClickFunnels

4.) ClickFunnels vs Kartra: E-Commerce

E-Commerce has been booming ever since the evolution of the internet. It has transformed the way of doing business. This is where both ClickFunnels and Kartra are the market leaders. They are the best in this field.


ClickFunnels is the first software that came up with a lot of unique marketing options that helped businesses increase their revenue without any extra spend on marketing. It just included making a few tweaks to the landing pages and checkout process to get more conversion with the same traffic. It still remains one of the few tools to provide these amazing features.


Kartra not only duplicated ClickFunnels’ innovations very well but even took them to the next level. That is one of the main reasons, Kartra got so popular really fast.

Since Kartra duplicated everything inside ClickFunnels, both of them are equally capable. Both provide upsells, downsells, order bumps, discounts, shipping, tax, and much more.

Kartra Bump Offers
Kartra Bump Offers

OTO refers to one-time offers, This is something Kartra took from ClickFunnels but improvised by making them dynamic. This means that with Kartra, you can show different offers to different people based on their previous behavior, interactions, and purchases on your website. On the other hand with ClickFunnels, you cannot do so.


Kartra. Even though ClickFunnels was the first software to introduce some of the really popular marketing features, Kartra duplicated and improvised on that to make itself an even better option.

ClickFunnels vs Kartra - Done-for-you Campaigns Testimonial

5.) ClickFunnels vs Kartra: Affiliate Management

Affiliate Marketing is a win-win model where both the product owner and the affiliate enjoys great benefit. Most companies today have an affiliate program or at least a referral program. So, it has become very important for them to have an affiliate management system and both Kartra and ClickFunnels provide this feature.


Known as Backpack, ClickFunnels’ affiliate management system comes only in its higher plan. The company has not focused much on this feature.


Kartra includes an affiliate management tool in its every plan. This is not one of its main features but is capable of managing the needs of most businesses.

Kartra allows you to review the submissions before accepting them as your affiliates whereas this feature is missing in Backpack. You can even ask them to fill a questionnaire, accept terms and conditions, etc.

Kartra Affiliate Review
Kartra Affiliate Review

The flexibility and control you get while managing your commissions in Kartra are unavailable in ClickFunnels. You can choose to keep a percentage of their commissions in reserve to meet refunds, set payment milestones, and much more.


Kartra. ClickFunnels’ affiliate management is very basic and might not meet the needs of most business owners. Kartra provides a much better system with a lot more options.

ClickFunnels vs Kartra Testimonial
*cf - ClickFunnels

6.) ClickFunnels vs Kartra: Unique Features


There is no feature other than the Visual Funnel Builder that is unique to ClickFunnels when compared to Kartra.


On the other hand, Kartra provides a lot of features that ClickFunnels does not. In fact, some of them are not available anywhere else on the web. We have already discussed Behavioral Adaptive Marketing, the Visual Sequence Builder, and  Dynamic OTOs. Apart from that, Kartra includes the following features that are not available in ClickFunnels:

Kartra provides a built-in Video Hosting service to host videos on your pages and membership sites. This is something that not only ClickFunnels lacks but even the top membership site creation tools. This puts Kartra above the average solutions as you can easily present your video courses, do advanced video marketing without needing to integrate any third-party video hosting software. This gives you a lot of benefits like you can show timed call-to-actions, tag viewers along the way, and get analytics that cannot be provided by third-party apps.

Kartra Video Hosting - Timed Call to Action
Kartra Video Hosting - Timed Call-to-Action

Business owners often need a calendar for people to book appointments with them. It is also a necessity for coaches and consultants to keep track of the sessions with their students. Kartra provides four different models of booking calendars for different purposes – The consultant model, The recurrent class model, The gym subscription model, and the live event model. Each has specialized functions to satisfy the needs of the users according to their profession.

Helpdesks allow you to provide support to your customers via support tickets, live chat, phone, etc. It is important to provide them satisfactory after-sales service to retain them and to get repeat business from them. Kartra helpdesks are loaded with a ton of features that will ease the lives of your customers as well as your support agents.

Kartra Helpdesk - Support Ticket
Kartra Helpdesk - Support Ticket

The Kartra Marketplace is a built-in platform where you can sell your assets created inside Kartra like pages, campaigns, funnels, etc. to other Kartra users. It is a great place for marketers to find clients and for business owners to get expert help.

This Kartra feature is created for freelancers, marketing experts, and digital marketing agencies to help them serve the needs of their clients using Kartra. They will be able to manage all their clients and their marketing from one place and will even get an affiliate commission for bringing them to Karta.


Kartra. Not just ClickFunnels but Kartra provides a lot more features than most of the online marketing tools. It is truly a complete solution for managing your online business.

7.) ClickFunnels vs Kartra: Pricing

Pricing is always an important factor to consider when making the choice between any two products. The pricing of both ClickFunnels and Kartra is given below:


ClickFunnels Pricing


Kartra Pricing


Kartra. As you can see that both ClickFunnels’ and Kartra’s starter packages cost the exact same but ClickFunnels only provides the Page Building and E-Commerce features whereas Kartra unlocks all of its tools.

ClickFunnels vs Kartra: Conclusion

Since Kartra wins every single round in this comparison, it is the clear choice to go ahead with if you need software for online marketing. Even though the popularity of ClickFunnels suggests the opposite, Kartra is a better option than ClickFunnels for all types of businesses regardless of the industry, size, goals, etc. In fact, in our research and experience, Kartra has proved itself to be the best tool for online marketing available in 2021.

The reason ClickFunnels got so popular is because of the first-mover advantage and some amazing marketing by their founder Russell Brunson. Some of their other products like books, courses, etc. are really worth the money. But unfortunately, not the software itself. On the other hand, Kartra achieved fame solely based on the quality of its product. It truly has revolutionized online marketing.

Clickfunnels vs Kartra Pricing Testimonial
*CF - ClickFunnels


The 14-day Trial

Kartra provides a 14-day trial to its new users just for $1. This enables you to get an experience of all its features for almost free. This is a great opportunity to figure out if the software meets your needs and whether it will be suitable for you or not. 

But the link to start the trial is not provided anywhere on their website apart from exit pop-ups on some pages. 

On the other hand, if you use our affiliate link to reach their website, you will easily find the option to start a 14-day trial.

The 30-day Trial

If you think that 14 days are not enough for you to try out Kartra, there is a way you can get an extended trial for 30 days. 

All you need to do is to open their website through our affiliate link and then go the ‘Plans & Pricing’ page. The link to double your trial is provided in an exit intent pop-up so you can sign-up for it only on a desktop/laptop device and from your Smartphone/Tablet.

When the page loads completely, move your cursor towards the cross sign for closing the tab but do not click on it. As soon as you do so, a pop-up will appear offering you an extended Kartra trial for 30 days.

Kartra Testimonial - Innovation and Updates
*CF - ClickFunnels

Share and Follow

Subscribe to get email updates

Everything About Marketing Funnels

Free Guide

With 25+ proven-to-work funnel templates designed by experts

Leave a Reply