Kartra Review: The Best Tool for Online Marketing in 2021?
Henry Ford once said, “Stopping marketing to save money is like stopping your watch to save time.” This statement by the American business magnate clearly emphasizes the importance of marketing in a business.
But marketing is not that simple, especially marketing online. Not only you need to have a great strategy but also the right set of tools.
With the boom of the digital marketing industry, a lot of platforms have been established for businesses to manage their online marketing. So, it can be difficult for business owners to choose the right one for themselves. Kartra is one of the popular ones and in our research, we have found it to be the best among all others.
In this blog, I will discuss the findings of our research and at the end will guide you on how to get an extended Kartra trial for 30 days which is not available anywhere on their website. So, let’s get started.
What is Kartra?
For those who don’t know, Kartra is an all-in-one online marketing software for solopreneurs and businesses. It equips you with all the tools needed to successfully run your business online. Its features include:
- Drag and Drop Page Builder
- Email Marketing
- Sales Funnel and Marketing Automation
- Lead Management
- Membership Sites
- Website Hosting and Domain
- Affiliate Management
- Integrations & API
The first four are the primary features of Kartra for which businesses generally use it. The others are additional tools provided by it to bring more value to its customers and to make itself an all-in-one solution for online businesses.
They are less related to marketing and more to managing your business online. As a result, we will be discussing and reviewing the primary features in this blog and will be leaving the additional ones for another article. So, let’s get started.
1.) Kartra Review: Drag-and-Drop Page Builder
If you don’t know how to code, then you need a drag-and-drop page builder to create your website and landing pages. As the name suggests, with the help of this tool you can create web pages just by dragging and dropping different elements. Kartra provides a ton of features to help you create high-converting pages.
Having a drag-and-drop builder is not enough for creating a great website or high-converting landing pages. If you are not a designer or an expert marketer, you will feel the need for pre-built templates that you can easily customize for your business.
Kartra provides 500+ page and section templates. All you need to do is to browse and pick the ones most suitable for your business and then make a few edits as per your requirements. On the other hand, you also have the option to start from a blank canvas and build everything from scratch which might be useful in case you have a keen eye for design yourself.
The Kartra page builder equips you with a great variety of elements. Apart from common elements like Headings, Paragraphs, Images, Buttons, you can even add Countdowns, Sticky Alert Bars, Google Maps, and much more. You can also bring over your custom colors and fonts in case you have got your own corporate branding.
If used wisely, pop-ups help you show the right message at the right time to your audience. This allows you to convert your visitors into leads and sales. With Kartra, you can create 6 different types of pop-ups:
- Landing Pop-ups
- Exit Pop-ups
- Checkout Pop-ups
- Lead Capture Pop-ups
- Video Pop-ups
- Info Pop-ups
Forms are essential if you want your visitors to convert into leads and sales. With Kartra, you can create both Lead Capture and Checkout Forms. You get 50+ templates to choose from.
Your regular visitors won’t need to fill in their details every time they want to submit a form on your site. Kartra remembers their details from previous visits and hence auto-fills those fields.
You have the option to create custom fields with text inputs, checkboxes, dropdowns, radio buttons, etc. You can also activate the double opt-in feature by making the users confirm their email addresses. This will ensure that they are submitting a valid email address.
Since Kartra is 100% GDPR compliant, it will detect the visitors’ location and ask them for the required permissions. Last but not the least, the form designs are proven to convert in a high ratio.
Split testing different page designs help you figure out which version is performing the best. This ultimately improves your conversion rate and ROI. Kartra allows you to split test up to 4 page designs at a time and also decide the percentage of traffic you want to send on each page.
It will also calculate the winning version for you on the basis of what you choose as the main parameter like lead captures, sales, etc, and even tell you a Certainty Ratio to help you know when the results of the campaign are definitive and when it is too early to judge.
Tracking how your pages are performing helps you know what is working and what is not. This allows you to make informed decisions and smart changes to optimize your marketing campaigns.
Apart from the basic metrics like the number of visitors, sign-ups, sales, etc, you will know the amount of time your visitors are spending on the page and on which device your pages are performing better.
You will even get a Scroll Heatmap of your pages so you know how the visitors are interacting with different sections and elements on your page. This helps in identifying and optimizing the poor-performing areas.
This is something very few tools come with and Kartra is one of them. And considering the stats of video marketing, I believe it to be a very important feature. In the case of other tools, you have to host videos on third-party apps like YouTube, Vimeo, etc. which leaves you with no control.
With in-built video hosting like in Kartra, you can choose to autoplay on load, mute on start, hide the video control bar, upload custom thumbnails, display an overlay title, add social share buttons, put a logo watermark, autoplay the next video, and much more.
The videos hosted with Kartra are optimized for every device and you have the option to choose from a variety of skins and colors. You can tag people along the video to know how long each of them has watched so you can follow up accordingly, that too on automation. It even allows you to show timed call-to-actions. Timing matters more than we think.
On top of all this, you will get the analytics you would have never seen before. Clicks on the play button, average watch time, watch rates, drop rates, call to action engagement, and a whole lot more. The list doesn’t seem to end.
Kartra enables you to implement the most empowering and significant marketing technique called Behavioral Adaptive Marketing or BAM. It allows you to customize the sales copy, product offers, purchasing options, and even the style and design of a webpage according to who is visiting.
With dynamic one-time-offers (OTOs), you can show different offers to different people based on their previous behavior, interactions, and purchases on your website. This has really revolutionized online marketing.
Kartra’s page builder is one of the best available on the internet. It is bug-free and easy to use. The templates provided are created by marketing experts and are proven-to-work. The large variety of elements along with the different types of pop-ups and forms makes it easier for you to convert your visitors into leads and sales.
Also, the pages built are 100% mobile responsive. Split-testing and tracking are very advanced compared to the competitors. Unique features like the Certainty Ratio and Video Hosting put Kartra among the best. And BAM even takes it above them. No other tool provides such advanced marketing features.
2.) Kartra Review: Email Marketing
The email has been a popular marketing channel since its origin in the 1970s. The best thing about it is that apart from the software subscription it doesn’t cost you a single penny to send thousands of emails. In 2020, the ROI from email marketing was a whopping 42%.
Kartra puts a lot of focus its email marketing tool and as a result it has some of the best and rarest features.
Similar to the page builder, you can create gorgeous-looking marketing emails just by dragging and dropping different elements. You will find templates with hero sections, testimonials, countdown timers, video thumbnails, and more. Apart from this, you can even personalize the email with custom tags like their name, country, etc.
Lastly, you also have the feature to set up SMS marketing campaigns with Kartra.
Automations are courses of action, waiting to be executed when certain rules are met. Essentially, they are IF→THEN statements. IF something happens, THEN Kartra will perform an action. You can even stack them up i.e. you can set up automations such as IF this and that happens, THEN perform this and that, and so on. This helps you follow up with your leads based on past behavior which leads to more personalization and a higher chance of a conversion.
A sequence is a pre-built series of communications and actions that change based on each lead’s behaviors and interactions with your content. For example, if you send an email encouraging customers to buy, you might want to thank those who buy and follow-up with those who don’t. A sequence automates this process.
Just like in the case of automations, a sequence begins when the lead performs a specific action like filling an opt-in form, clicking on a link, etc. During the sequence, you can add your leads to different lists, tag them, send them emails and set up a lot more events to happen based on their behavior during the sequence.
A very few other tools provide a Visual sequence builder or anything else that lets you perform similar functions. It comes in the form of a blank canvas where you can drag and drop the different triggers and events. This is so amazing that it cannot be described in words. You can have a look at the image below to get a better idea.
You can put custom labels on your leads depending on their behavior and interaction with your business. This helps you to categorize them into different sub-groups and set more personalized automations leading to a better conversion chance. For example, with tagging, you can separate your paid customers from free prospects and send them through different sequences.
On the other hand, with Scoring you can grant them or deduct points from them on every action that they take/didn’t take, or after every step they go through in the marketing funnel. This helps you separate the active leads from the inactive ones and hence follow up with them accordingly.
Kartra will track everything from open rate, CTR, bounce rate to revenue ratios, and spam complaints. It will also tell you the optimal day and time to email your list so that you get the best possible response.
You can even track your subscribers as they travel along the sequence. You can know how many people are on a particular step in real-time. This helps you measure the effectiveness of the sequence as you can track the percentage of leads making to the end and fix the sequence by figuring out the most common exit point.
Kartra provides more features than most of the specialized email marketing solutions. Another thing that sets it apart from the others and makes it the finest marketing tool on the internet is Deliverability. It is arguably the most important factor in email marketing and Kartra’s deliverability is one of the best available.
3.) Kartra Review: Sales Funnels and Marketing Automation
A sales funnel is nothing more than a series of landing pages. So they are easy to create with any page builder. The difference Kartra brings is that it allows you to create full-fledged marketing campaigns and run them on automation.
In a way, campaigns are a combination of your sales funnels, sequences, and automations. All the assets involved in them like pages, products, emails, lists, forms, automations, etc. can be brought under one campaign. You can even share them with fellow users.
The main function of a campaign is to automate your online marketing so you can focus on other aspects of the business.
The best part is that Kartra comes with 30+ done-for-you campaigns created by marketing experts including Andy Jenkins and Frank Kern, keeping in mind the needs and goals of different types of online businesses. These are proven to work and ready to use at a single click.
Campaigns help you run your entire online marketing on automation to continuously generate new leads and sales without much need of your involvement. Once set up, these campaigns run 24/7 and work for you as your loyal employees. Also, with done-for-you campaigns, you are able to benefit from the expertise of top marketing experts without paying anything extra.
4.) Kartra Review: E-Commerce
Just like a website, you can create your own E-Commerce store using Kartra by dragging and dropping different elements. But that’s not all you require to start and grow your E-commerce business. You will need the following features that come with Kartra.
You can add physical, digital, and subscription-based products/services to your E-Commerce store built with Kartra. You have the option to set multiple price points for each product and to provide multiple payment plans i.e one-time, in installments, or recurring to your customers.
You can even set up a free trial of your product for the first few days or charge a very nominal amount for the trial like $1, $2, etc. The subscription fees can be modified or you can offer a discount for a particular month. Moving customers to different pricing tiers, rescheduling payment dates, and freezing their subscriptions is quite easy.
Apart from increasing the pricing or reducing the cost, there are a couple of other ways to increase your profits. Either upsell, downsell, cross-sell, sell a last-minute add-on to your existing customers or attract more customers with the help of discount coupons and special promos. Kartra helps you with both of these.
The checkout page is one of the most important in the online sales process. With Kartra, you get gorgeous templates created by experts that are proven to convert. Add custom fields to your forms and automatically send the information to the concerned person in your company once the order is placed, so that it can be fulfilled as soon as possible. You can even create a pop-up checkout.
You can also enable 1-click transactions as Kartra remembers all the details of your previous customers (including the payment details). All they have to do is to click on the ‘Confirm Order’ button to complete the purchase.
Kartra identifies the geo-location of your customer and adds shipping costs and taxes accordingly. The customers will also have the convenience of changing the checkout language and currency. They get to choose from 12 languages and 40 currencies.
Integrate popular payment gateways like Paypal and Stripe to give your customers the satisfaction of choosing their preferred and trusted checkout method. They will have the option to change it later in case of a subscription product. The payments are PCI, GDPR, and SCA compliant. The pages are 100% SSL secure. They are even guarded by an iron-clad 256-bit encryption protocol.
You will get analytics of everything from basic values like sales, rebills, cancellations, refunds, cart abandonments, and active subscriptions to advanced metrics like customer lifetime value, average retention, and long term vs short average. With detailed analytics, you can always find a way to improve.
Kartra is pretty good when it comes to E-Commerce. The shopping cart and checkout system are among the best. It is loaded with a ton of features that are difficult to find in one place anywhere else. The payments couldn’t have been more secure and compliant. And Kartra is really the king when it comes to analytics. Its ability to track metrics is just unmatchable.
Even though Kartra’s pricing is really good as compared to the competitors, it is not as good as it looks. The catch here is the limit on the number of leads in each plan which is considerably lower than usual.
This might not make any difference to the beginners but the growing businesses would see their costs rising frequently. However, even after considering this, there’s no cheaper alternative that is as good as Kartra. So this is something that should not worry you much.
Kartra Review: Conclusion
We have covered all the features of Kartra in great detail with a short review on each and have looked at the pricing as well. Now it’s time we conclude this review.
As mentioned in the beginning, after deep research it is our opinion (and of many others) that Kartra is the best online marketing software available on the internet in 2021. All its primary tools are among the best at what they do. Even the pricing is a lot better than the competitors. You won’t get such good quality at a better price with any other software.
Unlike others, Kartra is not restricted to marketing tools. It has added several other useful features that make it an all-in-one tool and a complete solution to manage your online business. Apart from unmatchable marketing, Kartra helps you easily manage your leads, deliver online courses, run affiliate programs, have your own booking calendar and provide professional support to your customers with helpdesks.
This is also the secret behind Kartra’s powerful systems. Since everything is interconnected – Pages, Email, Funnels, Automations, Helpdesks, etc, it is super easy for you to send the right message at the right time to the right person.
This is because you can tag your leads at every small step in the marketing funnel which helps you put them in different sub-groups even if they have shown only a slightly different behavior. As a result, you can set up more personalized automations ultimately leading to a better chance of a conversion.
To be precise, according to a recent study, “Personalization can reduce acquisition costs by as much as 50%, lift revenues by 5–15%, and increase marketing spend efficiency by 10–30%” (Source)
But despite its great benefits, we do not recommend Kartra to everybody. Beginners usually need only a couple of the above-mentioned tools. In such a case, it is better to use specialized solutions as Kartra will prove to be an expensive choice.
So, Kartra is definitely the best choice for all growing businesses and large companies and also for beginners who need more than a couple of its tools.
The 14-day Trial
Kartra provides a 14-day trial to its new users just for $1. This enables you to get an experience of all its features for almost free. This is a great opportunity to figure out if the software meets your needs and whether it will be suitable for you or not.
But the link to start the trial is not provided anywhere on their website apart from exit pop-ups on some pages.
On the other hand, if you use our affiliate link to reach their website, you will easily find the option to start a 14-day trial.
The 30-day Trial
If you think that 14 days are not enough for you to try out Kartra, there is a way you can get an extended trial for 30 days.
All you need to do is to open their website through our affiliate link and then go the ‘Plans & Pricing’ page. The link to double your trial is provided in an exit intent pop-up so you can sign-up for it only on a desktop/laptop device and from your Smartphone/Tablet.
When the page loads completely, move your cursor towards the cross sign for closing the tab but do not click on it. As soon as you do so, a pop-up will appear offering you an extended Kartra trial for 30 days.