Kartra Pricing Packages (2021): Review and Hidden Costs
In our research, Kartra has proven itself to be the best software available for online marketing in 2021. You can check out the findings of our research in this in-depth Kartra Review. But a lot of people believe that quality comes with a price. And it surely does. This article will give you an insight into Kartra’s pricing and even discuss some of its hidden costs.
Kartra comes with 4 pricing plans – Starter, Silver, Gold, and Platinum. Details for them are given below:
1. Kartra Pricing - Starter Package
$99 per month ($79 if billed annually)
- Up to 2,500 Leads
- 1 custom domain
- 15,000 emails/month
- 50 GB bandwidth
- Host 100 pages
- Host 50 videos
- Sell 20 products
- Build 2 membership sites
- Add 1 additional team member
- Connect 1 helpdesk
- Agency not included
2. Kartra Pricing - Silver Package
$199 per month ($149 if billed annually)
- Up to 12,500 Leads
- 3 custom domains
- Unlimited emails
- Unlimited bandwidth
- Unlimited pages
- Unlimited videos
- Unlimited products
- Unlimited membership sites
- Unlimited team members
- Unlimited helpdesks
- Kartra Agency
3. Kartra Pricing - Gold Package
$299 per month ($229 if billed annually)
- Up to 25,000 Leads
- 5 custom domains
- (Rest similar to Silver Package)
4. Kartra Pricing - Platinum Package
$499 per month ($379 if billed annually)
- Up to 50,000 Leads
- 10 custom domains
- (Rest similar to Kartra Silver)
If your needs are even higher than this, you can contact Kartra support for Enterprise level accounts.
What's the Catch?
If you have an idea of the pricing of tools similar to Kartra, you might wonder what’s the catch here because this pricing seems too good to be true. And honestly, there is a little catch here: it’s the number of leads in each plan which is quite low compared to what you normally get at such a price. This might not make any difference to small or medium enterprises but growing ventures will see their costs rising up really fast. However, this drawback also comes with a benefit. Less number of leads means less possibility of spamming and as a result, a high deliverability rate for genuine Kartra users.
Apart from the disadvantage discussed above, there are also a couple of hidden costs in the Starter Plan of Kartra. We can’t call them hidden per se, because Kartra clearly presents them as Add-ons on its pricing page but they still often get neglected.
Hidden Cost #1 - Cost of sending extra emails
You are limited to sending 15,000 emails per month if you are subscribed to Kartra’s Starter Plan. Kartra will charge you $0.99 for every 1000 extra emails you send. But this is not something that is easy to miss your notice. You can easily keep an eye on the number of emails that you have sent.
Hidden Cost #2 - Cost of using extra bandwidth
There’s a limit of 50GB usable bandwidth in the Starter package of Kartra. For every extra GB of bandwidth that you use, Kartra will charge you $0.19. Be extremely careful. This hidden cost can greatly increase your bill.
One easy way to reduce the bandwidth you use is to host your videos on third-party platforms like YouTube, Vimeo, or Wistia. Even though Kartra provides some amazing video marketing features, make sure to use them only for your most important sales videos’ if you don’t want to get charged any extra.
None of these two costs are present in any other Kartra plan. But there are a couple of more hidden costs that are present in every pricing plan of Kartra.
Hidden Cost #3 - Cost of using extra custom domains
Every plan of Kartra puts a limit on the number of custom domains you can use. In case you exceed that limit, Kartra will charge you $10 for every extra domain that you use. But this is also something that is really easy to keep track of.
Hidden Cost #4 - Cost of tools not required (most important)
This one is the most important of all. Kartra comes with a lot of tools – page building, email marketing, membership sites, e-commerce and much more. Even though not everybody requires everything that Kartra provides, they still have to pay for it. This is because Kartra does not allow you to purchase any of its tools separately. You will have to buy the whole package.
As a result, we do not recommend Kartra to everyone. If your business just requires one or two of the tools that Kartra provides, please look for individual solutions that integrate with each other as that would be more economical for you. But if your need is more than that of a couple tools, in that case, Kartra is the best choice for your business.
In conclusion we can say that the “hidden” costs of Kartra are not that hidden and can be easily avoided. Moreover, Kartra’s pricing is much better than that of its competitors. In fact, it is one of the factors that gives Kartra an edge over the others. Some benefits are discussed below.
Benefits of Kartra Pricing
1. All-in-one Solution
Kartra is an all-in-one solution for managing, growing and automating an online business. Apart from amazing marketing features, it provides business management tools like affiliate management, customer support, and much more.
This proves to be much more cost-effective than purchasing and integrating multiple tools and software.
2. Unlocks all tools in Starter package
Not many software provide features as many as Kartra. And even those few that do, don’t unlock all the features in their Starter package. They keep some reserved for the higher pricing plans.
But with Kartra, even the beginners can take advantage of all the tools at a reasonable price. This is another great advantage of Kartra’s pricing.
3. Save up to 25% with Annual billing
Love Kartra? Plan to use it for a long time? Use annual billing to save up to 25% regardless of the plan you are subscribed to!
Even though most software provide this discount, it is not this big often.
Kartra is not only the best marketing software in terms of the quality of tools, but also in terms of the pricing. It has a much reasonable pricing structure than almost all of its competitors. Apart from beginners who do not require more than a couple of tools, Kartra is the go-to software for all businesses irrespective of the size. It has a beginner-friendly pricing and an enterprise-friendly quality of tools. It is simple and easy to use but can handle even the most complex automations and campaigns.
In short, the value Kartra provides is a lot more than what it charges for it.
The 14-day Trial
If you are still not certain whether Kartra is worth what it charges or not, then you have the option to try it for almost free for a few weeks.
Kartra provides a 14-day trial to its new users just for $1. This enables you to get an experience of all its features without any comittment upfront. This is a great opportunity to figure out if the software meets your needs and whether it will be suitable for you or not.
But the link to start the trial is not provided anywhere on their website apart from exit pop-ups on some pages.
On the other hand, if you use our affiliate link to reach their website, you will easily find the option to start a 14-day trial.
The 30-day Trial
If you think that 14 days are not enough for you to try out Kartra, there is a way you can get an extended trial for 30 days.
All you need to do is to open their website through our affiliate link and then go the ‘Plans & Pricing’ page. The link to double your trial is provided in an exit intent pop-up so you can sign-up for it only on a desktop/laptop device and from your Smartphone/Tablet.
When the page loads completely, move your cursor towards the cross sign for closing the tab but do not click on it. As soon as you do so, a pop-up will appear offering you an extended Kartra trial for 30 days.