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What is Digital Marketing?

Last Modified by Madhav Goenka
Digital Marketing

Digital marketing is one of the terms that is trending in the business world in 2021, especially after the coronavirus pandemic. But for many business owners, there is still a lot of mystery around it.

Most of them just ignore this pot of gold while the others hire a marketing team without having much idea of what are they paying them for. But believe it or not, the internet is the future of marketing. As a result, it is extremely important for every business person to explore this field and at least have the knowledge of what it is and how it works.

With a series of blogs (of which this is the first), we hope to equip every reader with a sufficient understanding of each aspect of this industry. So, let’s begin the journey.

Categories of Online Marketing

As the name suggests, digital marketing refers to the marketing of your products and services over the internet. It can be categorized as Inbound and Outbound.

Inbound marketing means building a stronger online brand, so the customers come looking for you. It usually involves posting content on search engines and social media.

On the other hand, in the case of Outbound marketing, you go looking for customers, either by advertising on platforms like blogs, apps, search engines, social media, etc. or by directly reaching out to them via email, SMS, messengers, etc.

Both of these are amazing strategies and very important for the short-term as well as long-term growth of your business. To decide the one on which should you focus more involves considering a lot of different factors.

Online Brand Awareness

Platforms for Internet Marketing

There are mainly two platforms on the internet that marketers use to grab the attention of their target audience – Search Engines and Social Media. You can do so either by creating your own content and publishing it on these platforms in the form of blogs, graphics, etc. or run ads on other people’s content.

The former is known as organic marketing and the latter as inorganic marketing. Again, both these platforms and marketing types are great and important but the implementation depends on various factors related to your business.

Components of Digital Marketing

1.) Search Engine Optimization

SEO is a long-term strategy for improving your website and content’s ranking on search engine page results for niche-related keywords and phrases.

Search Engine Marketing

2.) Search Engine Marketing

With SEM, you can run different types of advertising campaigns on search engines like Google, Bing, etc. It helps you reach potential buyers instantly.

3.) Social Media Optimization

Just like SEO, SMO is also a strategy for the longer term that helps you attract potential buyers to your company’s social media pages.

4.) Social Media Marketing

SMM is exactly similar to SEM, the only difference being that you buy ads on social media platforms like Facebook, Twitter, etc. instead of search engines.

5.) Email Marketing

Email Marketing helps you build a personal relationship with your prospects/customers. It is not only useful in customer acquisition but also helps in turning them into repeat buyers.

These are the most commonly used components of Digital marketing. Each of them is a vast field including several other marketing strategies like content marketing, video marketing, influencer marketing, etc. We will discuss each of these in detail in separate blogs. For now, let’s discuss the benefits of digital marketing.

Benefits of Digital Marketing

1.) Cost-Effective

Just like the cost of opening an online store is negligible compared to the cost of setting up a physical store, the cost of marketing your business online is way less than doing it offline. For example, even small businesses can buy ads on social media and search engines but television ads can be afforded only by big companies or funded startups.

Digital Marketing is Cost-effective

2.) Detailed Targeting

One of the reasons that online marketing is more cost-effective than traditional marketing is that instead of targeting anybody and everybody you can focus your funds on reaching only the people that are likely to convert into your paying customers. You have full control over people with what demographics, interests, and even behaviors get to see your ads.
Digital Marketing provides Detailed Targeting options

3.) Global Reach

The Internet is the only platform that allows businesses to easily breach physical boundaries and reach customers all over the world. This multiplies their market size manifold.

Online Marketing has Global Reach

4.) Detailed Analytics

Analytics help you figure out what’s working and what is not. The metrics you get for your traditional marketing campaigns stand nowhere near the ones you get for your digital campaigns. Apart from accurate results, you get a lot of insights into your campaign’s performance to help you make relevant changes and improvements. This constantly optimizes your campaigns and you keep getting better and better results.

Digital Marketing provides Detailed Analytics

5.) Personalization

In the world of digital marketing, you can capture and store the data (location, email, phone, etc.) and activity (website visits, add to carts, etc.) of your target audience to show them personalized content and ads. And undoubtedly, a personalized experience increases the chance of a conversion.

Digital Marketing has faster growth

6.) More Conversions

The online conversion process is so simple and fast that it leads to more conversions. Customers can buy your products with a single click. They are more willing to purchase online as by doing so, they can save themselves the trouble of going to the store and instead can order from the comfort of their home.


So, in this blog, we gave you an overview of what is digital marketing and how it works. We discussed its categories, platforms, components, and benefits. This was just an introduction to all of them and we will be talking about each of them in detail in our upcoming blogs. So stay tuned by choosing to receive email updates of our latest blogs.

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