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Builderall Review (2021)

Builderall Review

Due to the presence and popularity of multiple software solutions, it is not enough for business owners to settle for one without researching the others, and that might be the reason you are here. 

Builderall is one of the most popular tools for marketing a business online. It was launched in 2011 by Erick Salgado and currently claims to be used by more than 250,000 people.

This article is an in-depth review of Builderall and its features that will help you figure out if it is the right tool for your business. And if not, what are the best alternatives. So, kindly stick till the end as “little knowledge is a dangerous thing”.


One major strength of Builderall is the number of features it comes with. There is perhaps no other software that provides that many solutions. It brings a ton of online marketing tools under one roof. To list a few are:

  1. Page Building
  2. Email Marketing
  3. Membership Sites
  4. E-Commerce
  5. Marketing Funnels
  6. ChatBots
  7. Webinars
  8. Much more

We will be discussing and reviewing only the most commonly used ones in this article.

Builderall Features
Builderall Features

1. Page Building

The online presence of a business starts with a website and WordPress is undoubtedly the best platform for that. However, for creating high-converting landing pages and sales funnels, you need a tool with proven-to-work templates created by marketing professionals. Builderall is one such tool with many other advantages as well.

Builderall Page Building
Builderall Page Building


Builderall comes with an average page builder. Even though it is easy to use and provides a ton of elements and high customizability, the pages built are not as responsive as those built with other tools like KartraLeadpages, or Unbounce. However, one area where it beats all others is the page-loading speed which can prove to be very critical.

It also comes with pre-made page templates and done-for-you marketing funnels which are very important for users who are not design specialists or marketing experts. Some other tools included are:

  • A/B Split Testing
  • Countdown, Evergreen, Fixed date Timers
  • Forms
  • Video Hosting
  • Pop-ups
  • Analytics
  • Much more

2. Email Marketing

Email marketing is an underdog in the world of digital marketing. People often talk about the advantages of social media and search engine marketing but it is email marketing that has been providing one of the highest ROI among all forms of online marketing and that too for a very long period of time. 

Moreover, contrary to popular belief, email is far from dead. Every business should build an email list of their target audience and send them regular emails. In fact, it is also the best channel to build a personal relationship with your leads and generate recurring revenue from existing customers.

Builderall Email Marketing
Builderall Email Marketing


Known as MailingBoss, Builderall’s email marketing system is pretty good. It is easy to use and comes with the much-desired drag-and-drop email builder along with many other special features such as visual sequence builder, scarcity timers, SMS marketing, etc. However, some advanced features are absent which might be important for many businesses. 

Also, the lead and customer management system in Builderall cannot compete with those of specialized solutions like ActiveCampaignDrip, or Constant Contact. As a result, it is still very much an average tool that requires a lot of improvement.

3. E-Commerce

Almost 20% of total sales in the world are made from online purchases, as a result of which the global eCommerce market is expected to be around $4.89 trillion in 2021. These stats clearly state the power of eCommerce. 

However, not all tools are suitable for it. Minor features can make a difference of thousands or in fact millions of dollars. Builderall is one of the leading eCommerce platforms and has proven to be successful for a lot of businesses.

Builderall Checkout
Builderall Checkout


Builderall is a storehouse of eCommerce features. Apart from different types of Checkout options that help you improve your conversion rate, it comes with order bumps, upsells, and downsells to increase the ticket size of each customer.

It is definitely on the list of top solutions for eCommerce. There are not many other tools that can match its capabilities.

4. Additional Features

Apart from the primary tools discussed above, Builderall also provides a lot of additional features. Some of these are not very useful for most businesses but they still add overall value to the software.

Builderall Webinars
Builderall Webinars


Builderall provides so many additional features that it won’t make sense to list them all here. Some important ones include membership sites, webinars, chatbots, and blogging. However, most of them are not very good and in fact, some are way below average. They are just added for the sake of increasing the number of features.

5. Pricing

Builderall Pricing
Builderall Pricing

Check out full pricing here.

Pricing covers all the flaws in Builderall and changes the game from it being an average software to becoming a great option for small businesses. Even if Builderall offer half of what it is currently providing at the same price, it would still be considered a good choice especially for small and medium enterprises.


Builderall is a perfect example of “a jack of all trades, but the master of none”. It comes with so many features but most of them are not too powerful. Even the primary features are quite average. But since the pricing is so low, the tool is worth it.

It is especially great for people who are just starting their online business. They do not need advanced features and just want something affordable. On the other hand, if someone owns a big business and wants high quality features, then Builderall is not a good fit.


1. Systeme

Systeme Home Page
Systeme Home Page

In case, you are just starting out as an online entrepreneur and see Builderall as a great solution to begin with, learn about Systeme before making the final decision. It is  a similar tool, the only difference being that it does not offer too many additional features like Builderall. It is just limited to the primary feature. However since it also provides a free plan, it is definitely something you need to try out. The quality of features is also pretty good.

2. Kartra

Kartra Homepage
Kartra Home Page

If you are a big business or a large enterprise and are looking for a software to manage your advanced marketing needs, then Kartra is the answer for you. It is the best online marketing software on the internet.

It has the highest quality of features and comes at a reasonable price as well. It is equally geared to both beginners and seasoned users. New users will appreciate the intuitive experience, based on pre-made templates and drag-and-drop interfaces that will significantly speed up the learning curve. No need for designers, programmers, or marketing consultants.

And for all the pros out there… those of you that have tried and tested all the multiple software options in the market… well, you’re up for a treat! Kartra’s incredibly flexible and robust engine will empower you to create the most advanced, customized, and complex sales funnels and automated marketing campaigns you can dream of. Whatever your genius comes up with, Kartra will materialize it into reality!

Check out our in-depth Kartra Review here.

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