SEM is a faster but expensive way to achieve what one can with SEO i.e. to appear on top of the Search Engine Results Page (SERP) when someone searches for niche-related keywords.
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SEO is the process of optimizing your website and its content to rank it among the top results when someone searches for niche-related keywords on search engines like Google, Bing, etc.
Digital marketing is one of the terms that is trending in the business world in 2021, especially after the Covid-19 pandemic. But for many business owners, there is still a lot of mystery around it.